Beauty products overcome language barrier with sleeve packaging

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Global manufacturer of health & beauty products brings niche moisturiser into English speaking markets

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Objectives

A global manufacturer of health & beauty products with more than 125 years of experience in skin care expands into new brands and markets. Each brand is targeted to specific geographical areas to satisfy customers personal requirements. One of these is niche-end moisturiser which is sold in Germany and Spain. For the product to expand into English speaking countries, the manufacturer approached CKA in search of a solution to help overcome the language barrier.

As a high-end product, a simple sticker would not be suitable, so after evaluation, CKA developed a process to incorporate sleeves over the original packing. This had two major benefits; no change in the existing SKU’s specifications and an identical product look.

Process

With the required supervision by the brand owner, the manual sleeve insertion was carried out. Quality was assured and it proved cost effective as this design managed to avoid redoing the whole box.

Wastage was minimised as the new sleeves were easy to handle, with no additional packing required for transportation into CKA’s packing area. Moreover the packing was sourced from a supplier close to CKA in the Jebel Ali free zone.

Challenges

The key challenge was to provide a dust free packing area to handle the products. Despite the pressure to   maintain the high market value of the product, and keep the production line cost effective, CKA worked under tight deadlines to find an approvable facility where they could carry out the operation.

Outcomes

The client benefited hugely from CKA’s creative and efficient service. They added more SKU’s within the same moisturiser range after the manual sleeving operation proved so flexible. Furthermore, the production extended over a longer period than initially required. To date, this has become a permanent requirement.

Download PDF: CosmeticsCaseStudyCKA


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